The Districts kick off AIR’s year of programming at Chicago studio JBTV.
In celebration of its tenth anniversary, Leo Burnett Chicago’s Artist In Residence program — along with HKX, our emerging event and experiential group — will throw at least 10 unique, thematic and celebratory events throughout 2015. Each event will maintain the program goal of building face-to-face, working relationships between guest artists and the agency, and HKX will also deliver on its purpose of designing experiences that create specific feelings about the AIR brand.
AIR kicked off the year with its first offsite performance, featuring up-and-coming band the Districts at Chicago-based studio JBTV. Their second event celebrated Chicago poetry and the to-be-published book Finding Freedom, a collection of poems written by residents of St. Leonard’s Ministries, a halfway house for individuals recently released from prison. Three residents from St. Leonard’s and three-time HBO Def Poet and Grammy Award winner J. Ivy came to the Chicago office to read their poems. A mere two days later, at SXSW Music Festival in Austin, AIR and Nettwerk — a record label also celebrating a big anniversary this year — teamed up for an afternoon of music, drinks and food at Maggie Mae’s