We kicked off our eightieth year with a gift for all employees: theBurnettwork.com, our shiny new global intranet. TheBurnettwork.com provides a new way to communicate around the network. Since its launch, we’ve shared more than 100 stories across our news sliders, more than 2,700 employees have used the site and numerous departments and teams have found new homes for their information.
The Leo Burnett Doha office has worked with telecom client Ooredoo for the last three years, and recently created a campaign for the Ooredoo-sponsored marathon with a tagline focused on “challenging yourself.”
The Doha Burnetters, ranging from sport enthusiasts to amateur runners to people totally new to the exercising thing, decided to practice what they were preaching and put on their running shoes for the marathon on January 9. Nearly half of the office participated in the race, and all of the proceeds from the event went to a range of charities.
It seems our Leo Burnett Manila team sometimes opts for art over lunch in sessions they call “Feed the Muse” trips. Kat Gomez-Limchoc, ECD, Blackpencil Manila (a part of Leo Burnett Manila) said, "Because while inspiration can come from anywhere, sometimes you have to make a conscious effort to take in new stimuli.” Their latest trip was to Art Fair Philippines, where employees across disciplines explored the 33 galleries at their own pace, then met up to share a photo of their favorite pieces. “The Art Fair Philippines is wonderful because it makes it so easy for anybody to get their fill of contemporary Filipino art. And it’s a pretty good way to spend a lunch break."
The Districts kick off AIR’s year of programming at Chicago studio JBTV.
In celebration of its tenth anniversary, Leo Burnett Chicago’s Artist In Residence program — along with HKX, our emerging event and experiential group — will throw at least 10 unique, thematic and celebratory events throughout 2015. Each event will maintain the program goal of building face-to-face, working relationships between guest artists and the agency, and HKX will also deliver on its purpose of designing experiences that create specific feelings about the AIR brand.
AIR kicked off the year with its first offsite performance, featuring up-and-coming band the Districts at Chicago-based studio JBTV. Their second event celebrated Chicago poetry and the to-be-published book Finding Freedom, a collection of poems written by residents of St. Leonard’s Ministries, a halfway house for individuals recently released from prison. Three residents from St. Leonard’s and three-time HBO Def Poet and Grammy Award winner J. Ivy came to the Chicago office to read their poems. A mere two days later, at SXSW Music Festival in Austin, AIR and Nettwerk — a record label also celebrating a big anniversary this year — teamed up for an afternoon of music, drinks and food at Maggie Mae’s
AIR goes to Austin for SXSW showcase with Nettwerk.
J. Ivy and residents of St. Leonard’s share their poetry in Star Bar.